Content, Connection, Goals, and Plans

The other day I was listening to a talk by Bradley T. Morris, a lifestyle and business design coach. He was describing one of his “AHA” moments. While sitting in Nature enjoying a sunset, he discovered he was already formulating a social media post rather than being absorbed in the moment. That realization was his inspiration to approach business in a completely different way. What a perfect example of how social media and online presence has taken over the lives of so many. Going through our days with an eye to creating content and capturing likes, follows, and share instead of fully embodying our experience.

Social media’s been mixed for me. I’ve definitely had moments when I take a picture or have a passionate flow of words come to me and think “Oh man! This will make a great post!” It’s also connected me to people I’ve come to call true friends, collaborators, teachers and mentors from all over the world I wouldn’t have had a chance to interact with otherwise. It’s provided an audience for my images, words, and music I might not have had. It’s inspired me to refine my photographic eye and hone other creative skills.

Being content-focused to me is living on the surface. It can take up a lot of energy, without a lot of reward for either the creator or consumer. Creating content with the goal of connection, though, has the potential to be inspirational and even interactive.

It’s important too, I feel to make sure the mission and message are aligned. That a subversive mission of gaining a following doesn’t dilute the offering.

In my own experience lately, I found I was expending a lot of effort in creating content in a way I thought would bring me passive income and potentially a large following. It. Was. All. So. Hard. I realized one day I had distracted myself from my original goal, which was (and still is) to find a way to share with others my joy of creative practice, and how it can contribute to making meaning.

To the point where even though a particular plan felt so uncomfortable, wrong, not “me”, I was pursuing it anyway. I had veered off the path of wanting to truly connect with others and holding space for them to make their own discoveries to healing, stillness, and celebration of this thing we call life.

Full.

Stop.

So, Adele, you may be thinking… what does all this have to do with goals and plans?

For one, the concepts of content, connection, goals, and plans have been tumbling around all together in my mind these past few weeks.

Let’s consider, for a moment, to look at both content and goals as intent. They can both be broad and vague. Examples could be: This topic is trending and I’m going to rehash it/share a meme. I want to increase clicks with this catchy headline. We will create a brand that will create excitement in a certain demographic. I want to write a best seller novel/song. I want to be a baseball player. I want to change my weight/fitness level. Goals are an expression of a desire. Sometimes they are realistic, and sometimes they are really more dreams than anything.

Plans are the action steps: I’m going to go a new provocative route with this trending topic, and these are the steps I’m taking. The headline is not just a teaser, but the content makes you want more. This month we will launch new packaging that’s more appealing to a demographic. I am scheduling time each day to devote to a pursuit, either for enjoyment or mastery. I am sitting down today to make my meal plan for how I want to eat. They connect (see? this is how my brain works!) the dream to reality. The route to achievement. A sense of meaning is being created. Good stuff!

I chose the image for this post because for me it’s both content and connection. It’s made from a butter box I was going to recycle. I turned it inside out, and created something different. From the outside, it’s not what it appears to be. It can hold anything. Rocks, slips of paper with words of encouragement. Or as it turned out, a pair of sock I knitted and gave to a friend because I started knitting them while staying with her when I had nowhere else to stay.

My invitation to you this week is to look at what you are putting out to the world. Are your message and mission in alignment? Are you creating value, or simply a scroll pause?